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Chapter 6 — Thinking Creatively

The creative thought process as a sequence: problem-finding through communication — not a single brainstorm.

  • Problem-Finding — Decide whether you’re solving the right problem — reframe before generating solutions.
  • Preparation — Gather information, constraints, and diverse inputs before ideation.
  • Ideation — Generate volume and variety of options without premature judgment.
  • Idea Verification — Test ideas against evidence, feasibility, and assumptions — distinct from killing ideas during ideation.
  • Communication — Package the outcome so decision-makers can act — clarity and narrative matter.
  • /redteam ideate
  • /redteam frame
  • /redteam converge
  • /redteam critique

RedTeam separates ideate and converge explicitly.